Month: December 2020

Skills required for Medical Representative in New Normal

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Skills of medical representative in new normal

As the world continues to monitor the spread of COVID-19, industries of all kinds have been affected. Parallel to all other sectors, pharmaceutical businesses also faced several problems whereby Medical Representative faced the most due to strict social distancing measures and individuals concerns. When it comes to the role of the Medical Representative, there’s certainly no manual for how to proceed during times like these but it’ll be critical to carefully navigate their relationships with doctors and other health professionals and help them put patients first. Big disruptions like these are hence sure to affect everyday business. But they also hold opportunities to rethink existing approaches and try out new ideas. Let’s talk about important skills of medical representative for the new normal. Major Skills of Medical Representative The question is how Medical representatives will stay engaged with their customers during these times of changing needs and constraints. As people and Organizations plan for the next stage, it is those who have real strength in adaptability, resilience, creativity, innovation and agility that will rise. Some of the areas Medical Representatives should focus on are: Adaptability Adapting to a constantly changing work environment and being flexible in an uncertain world is increasingly vital for companies. You can also reward those who are willing to embrace change and keep an open mind related to their job duties in the long run. Communication As remote work environments continue to flourish, communication is becoming more difficult. Leadership and communication skills work hand in hand to achieve results in the new normal. Information can hence be easily confused and misconstrued as we rely more heavily on email and written communications. Skills in writing and oral communication are even more important now in our new normal. Digital and technological Skill Today’s Medical Representatives need to be thinking about how they develop their IT and digital capability. They also need to focus on their remote customer service skills. It is essential to be familiar with digital detailing, conducting webinars, analysis of digital data etc. These are key skills that the majority of representatives will require to be effective in the future. Learning Skill The vital skill of Medical Representative need in this environment is the ability to learn and relearn and brush-up their skills. This is also a great opportunity for Medical Representatives to enhance their learning and developing skills by attending some training and sessions. That learning may be new skills, new technologies, a new way of working and perhaps even new jobs and careers Book an Appointment

First-line Manager role in the context of Nepal pharma industry

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First line sales manager in context of pharmaceuticals in nepal

Want to know about the first line manager role in Nepal Pharma industry? Read it out thoroughly. The sales and marketing team which is usually called Salesforce is led by the first level of commander called first-line Manager / Area Sales Manager (FLM/ASM) in the pharmaceutical industry. First-line managers also play vital roles in any organization. They supervise Medical Representatives and report to senior managers about the day-to-day operations of the business. The primary functions of first-line managers are to manage, train and motivate the existing sales team to drive revenue growth. They may also be involved in setting targets, tracking metrics, developing schedules, and making sure Medical Representatives are staying on track. Since both Medical Representatives’ and first-line managers’ responsibility looks same in term of business but the accountability is different. As the accountability of Medical Representative is to achieve monthly sales target whereas first-line managers accountability is to achieve the monthly product-wise target, monthly Medical representative (MR) wise target as well as Area total target. The major customer for first-line managers is their own Medical Representative, the internal customers. First-line managers’ external customers are(i) Prime doctors who are accountable for major prescription business.(ii) Retailers/pharmacies who are also responsible for a major product business.(iii) Stockiest/Distributors who hence hold the major business of the company. 10 most important roles and responsibilities of the first line manager role in Nepal Pharmaceuticals industry Book an Appointment