2021 International Women’s Day Celebration at our workspace

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Women’s Day

https://baamaconsultant.com.np/wp-content/uploads/2021/03/Womens-Day-Celebration-@-BaAma-Consultant.mp4 In 2020 and 2021, countries with women leaders (such as New Zealand, Germany, and Bangladesh) received global praise for their effective handling of the COVID-19 pandemic; Kamala Harris broke a glass ceiling and became the first female, Black, and South Asian American Vice President of the United States; and Scotland became the first country to allow free and universal access to menstrual products. While these examples represent some of the incredible strides we’ve made in creating a more inclusive and equitable society, we still have a long way to go. And for that, we advocate for gender equality in our workplace.

Pharmaceutical Brand Manager

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Pharmaceutical Brand Managers

Who are Pharmaceutical Brand Managers? Pharmaceutical Brand Managers are the people who uncover consumer insights and deliver innovative marketing campaigns. They have the task to create branding concepts and strategies for the products of the company to improve their company’s product sales and market shares. The goal of a brand manager is to a product into a household name. Responsibilities of Pharmaceutical Brand Managers The role of the brand managers include varieties, among all key responsibilities are below: Essential Traits needed to become successful brand managers Skills to Succeed Pharmaceutical Brand Management is the vital position of the company, so to succeed in this role, certain skills are required which includes: Book an Appointment

An Effective Doctor Call Process

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how to initiate an effective doctor call process

For pharmaceutical industries, Prescription means sales; Sales means business and Business means income. Prescription generation is most difficult and most essential job in pharmaceutical industry. Now question arises, how you can generate prescription from Doctors. The only answer to this is- Through the effective Doctor Call. In this write-up we will discuss about the 7 essential formulas for Doctor Call by Medical Representatives. Have a look at how to initiate an effective doctor call process. How to initiate an effective doctor call process 1. Pre call planning and RCPA (Retail- Chemist Prescription Audit): Pre call planning and RCPA will help you to do market analysis, know about your customer, help you in call objective setting and plan to execute the call. They are the foundation of your sales strategy that will help you to build a plan to execute your goals. RCPA determine what information is missing so you can ask the right questions to the doctors. 2. Opening: When you are in the waiting area outside the doctor’s chamber, observe the décor (e.g. awards, pictures, literatures and so on) and find out about the doctor’s personal interests, hobbies, family and so on. It will help you to know the doctor well and connect with him/her well. It will help you to start the conversation with the doctor. 3. Asking and need identification: After starting the good conversation- now the time is to ask questions for the identification of Doctor’s needs. There are 3 methods to ask questions: (a) Open ended question (b) Close ended question (c) Choice question. You should always start with open ended questions (WH- questions). For e.g. ask doctor about his/her opinion about the particular disease. When you get some information and opinion about it from the doctor, ask close ended questions (yes/no questions). For e.g. ask for his/her opinion about your brand in that particular disease. 4. Brand detailing and presentation: After identifying the opinions and need of the doctors, it is the time to detail your brand to the doctor. Presentation and communication is the core heart of the product. Doctors easily remember the product on the basis of detailing done by MR. So, MR should know how to handle ‘VISUAL-AID’ and communicate in the most effective and audible manner. Some points MR should know while doing brand detailing are: 5. Confirmation: You should confirm whether need of the doctor is solved or not. You should be ready to handle the objections and questions raised by doctors. Furthermore, you should do homework regarding probable questions that could be asked on the product & should be ready with correct answer. In case you do not know the correct answer of the question, you should clearly tell inability to answer that moment and ask time to come back to him/her with right answer without fail. Please remember one wrong answer or presume answer may spoil all effort and the product. 6. Closing and Demand: Before ending detailing, you need to repeat the bullet points of priority products and reinforce your request to use/prescribe the products to the patient when needed and also quantifying number of prescriptions as per the potential of the doctor. 7. Post call Analysis: This is the last and important step as it is means to evaluate the call (what is positive to build on and negative to avoid), record all information gathered (as requests, questions etc.)  and set objectives and actions for the next call to achieve the goal. Book an Appointment