Uncategorized

Skills required for Medical Representative in New Normal

by
Skills of medical representative in new normal

As the world continues to monitor the spread of COVID-19, industries of all kinds have been affected. Parallel to all other sectors, pharmaceutical businesses also faced several problems whereby Medical Representative faced the most due to strict social distancing measures and individuals concerns. When it comes to the role of the Medical Representative, there’s certainly no manual for how to proceed during times like these but it’ll be critical to carefully navigate their relationships with doctors and other health professionals and help them put patients first. Big disruptions like these are hence sure to affect everyday business. But they also hold opportunities to rethink existing approaches and try out new ideas. Let’s talk about important skills of medical representative for the new normal. Major Skills of Medical Representative The question is how Medical representatives will stay engaged with their customers during these times of changing needs and constraints. As people and Organizations plan for the next stage, it is those who have real strength in adaptability, resilience, creativity, innovation and agility that will rise. Some of the areas Medical Representatives should focus on are: Adaptability Adapting to a constantly changing work environment and being flexible in an uncertain world is increasingly vital for companies. You can also reward those who are willing to embrace change and keep an open mind related to their job duties in the long run. Communication As remote work environments continue to flourish, communication is becoming more difficult. Leadership and communication skills work hand in hand to achieve results in the new normal. Information can hence be easily confused and misconstrued as we rely more heavily on email and written communications. Skills in writing and oral communication are even more important now in our new normal. Digital and technological Skill Today’s Medical Representatives need to be thinking about how they develop their IT and digital capability. They also need to focus on their remote customer service skills. It is essential to be familiar with digital detailing, conducting webinars, analysis of digital data etc. These are key skills that the majority of representatives will require to be effective in the future. Learning Skill The vital skill of Medical Representative need in this environment is the ability to learn and relearn and brush-up their skills. This is also a great opportunity for Medical Representatives to enhance their learning and developing skills by attending some training and sessions. That learning may be new skills, new technologies, a new way of working and perhaps even new jobs and careers Book an Appointment

PRODUCT DEVELOPMENT MANAGER (PDM) The Missing Link for Critical Thinking

by
how deep work works

Wondering how deep work works for Product Development Managers? Read it out thoroughly. A pharma product development manager (PDM) on Nepal should basically be a creative and innovative knowledge worker. One of the most valuable skills needed by these knowledge workers is critical thinking and great analytical abilities. This can be achieved only through deep work (DW), then PDM will be able to achieve astonishing results. Deep work (DW) is the ability to focus on your tasks without disruption. Your tasks are cognitively demanding. It requires distraction-free time and focus. Deep work (DW) will help you to master complex information and produce better results in less time. How to be in DW mode for at least two to three hours every day? How deep work actually works? Find an undisturbed place where there is no distraction. Switch off your mobiles or keep on flight mode. The purpose of the DW mode is to allow for total focus and uninterrupted work flow in this distracted world. DW will make you better at what you do. It will provide you the sense of true accomplishment. Although DW is like a super-power in our super-competitive pharma industry, most of us have lost the ability to go deep into our subjects because we live in the zombie world of social media and the internet. They are the disruptors of DW. Fragmented attention cannot accommodate DW which requires long periods of uninterrupted thinking. You get this time early in the morning if you commence work at 4.00 am. It happens during BramhaMuhurta – between 4.00 and 6.00 am (BramhaMuhurta)! it’s all your own time – no interruptions, no disturbances. The converse to deep work(DW) is shallow work (SW). Shallow work (SW) is non-cognitively demanding, often performed while distracted. SW doesn’t require uninterrupted concentration. This includes, for example, most administrative tasks like answering email or scheduling meetings or browsing through social media. If social media supports your work then go ahead. Shallow efforts do not create much new value for a product development manager because they tend to look pedestrian and perhaps become easy to replicate. In contrast, DW pushes your cognitive capabilities to their limit. DW creates new value and hard to replicate. This is because DW is performed free from distractions. Increasingly replace shallow work with deep work. You will then become so good no one can ignore you. Deep work and deep thinking will set you apart and will be the differentiating USP of ‘Product Development Manager’. Book an Appointment