Medical representative job – Roles & Responsibility

Introduction:

The pharmaceutical sales representative or Medical representative job is to fulfil its roles and responsibility as frontier field force to represent its company & its product to the healthcare professionals and assist the supply chain of company.

Medical Representative is the most visible person in pharmaceutical marketing and is the most important position in the hierarchy. A medical representative is the person who represents the pharmaceutical company and their products in front of doctors, pharmacists and other relevant healthcare professionals. Furthermore, they build a network with healthcare professionals to promote product awareness, answer queries regarding the usage of products, provide advice and help introduce new products. They are also responsible for the sales of the company. It is also a must to know the roles and responsibility of a medical representative job beforehand.

Medical Representative is a highly rewarding job yet physically as well as mentally challenging. The person also needs to be physically fit, mentally alert, skilled communicator, presentable, punctual, committed and responsible to be able to succeed in the amazing field of Pharmaceutical Marketing.

Medical Representative’s basic job involves continuous fieldwork, travelling, waiting for doctor visits for prescription generation. They also have to deal with retailers and stockiest, administrative work, sales pressure etc.

medical representative

There is a plenty of responsibility that signifies the job of a Medical Representative such as:

Product Knowledge:

  • Stay abreast of the latest developments in the pharmaceutical industry and have in-depth knowledge of the products represented.
  • Effectively communicate the features, benefits, and mechanisms of action of pharmaceutical products to healthcare professionals.

Market Research:

  • Conduct thorough market research to understand the needs and preferences of healthcare professionals and the market trends.
  • Gather information about competitors’ products and market strategies to formulate effective sales strategies.

Sales and Promotion:

  • Develop and implement sales strategies to achieve product sales targets.
  • Organize and conduct product presentations, seminars, and workshops for healthcare professionals to promote products.
  • Establish and maintain strong relationships with key opinion leaders, physicians, and healthcare providers.

Customer Relationship Management:

  • Build and nurture long-term relationships with healthcare professionals by providing excellent customer service.
  • Address customer queries, concerns, and feedback promptly and professionally.

Territory Management:

  • Effectively manage and organize the assigned territory to maximize reach and impact.
  • Plan and prioritize visits to healthcare professionals, ensuring comprehensive coverage of the territory.

Reporting and Documentation:

  • Maintain accurate and up-to-date records of sales activities, customer interactions, and market feedback.
  • Prepare regular reports on sales performance, market trends, and competitor activities.

Compliance and Ethics:

  • Adhere to ethical standards and compliance guidelines set by regulatory bodies and the pharmaceutical company.
  • Ensure that all promotional activities comply with relevant laws and regulations.

Training and Development:

  • Continuously update knowledge through training programs provided by the pharmaceutical company.
  • Train and educate healthcare professionals on the proper use and benefits of pharmaceutical products.

Feedback and Improvement:

  • Provide feedback to the company regarding market trends, customer needs, and competitor activities.
  • Collaborate with the marketing and product development teams to contribute insights for product improvement and innovation.

Professionalism and Integrity:

  • Demonstrate a high level of professionalism, integrity, and confidentiality in all interactions.
  • Uphold the reputation and image of the pharmaceutical company in the industry.

Conclusion:

A medical representative plays a pivotal role in bridging the gap between pharmaceutical companies and healthcare professionals. By fulfilling the outlined roles and responsibilities, these professionals contribute significantly to the success of the pharmaceutical industry, ensuring that healthcare providers have access to the latest and most effective treatments for their patients. The combination of product knowledge, sales acumen, and ethical conduct makes medical representatives indispensable contributors to the advancement of healthcare.

If you want to start your career as a medical representative visit our job placement page and drop your details. We will help you to seek a spot in various Nepali & multinational pharmaceutical companies as a medical representative or even as an area sales manager if you meet the requirements.


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